Such a fun project working with Kristen from Good Mornings on these overnight protein oats.
When Kristen first came to us, the oats just had a simple sticker on stock packaging. Making the commitment to invest in custom packaging is a huge investment for any business and getting it right is essential! There are so many things to consider when designing packaging. Knowing all the elements that a package has to have to be able to go into store, like barcodes and nutritional info, and obviously creating a design that is on brand, beautiful and appealing to the target audience, all needs to be considered.
We worked through many ideas and iterations to come to this final design, and we just love how it turned out. It makes us so happy walking through the aisles and seeing these on the shelves in major retailers.
Go and check out www.goodmornings.co.nz
Before photos of product:
Custom Designed packaging:
