Resources to help you build something epic!

Guides, courses, and tools crafted by Designer Studios — so you can launch, brand, and grow your business with confidence.

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You have a great idea. Now let’s make sure you build it on the right foundations.

Starting a business is one of the most exciting things you will ever do. It is also one of the most overwhelming. Where do you start? What actually matters? What can wait?

The Founder’s Checklist is a free, plain English guide to everything you need to do before you launch. Written for real founders by someone who has helped over 50 businesses get it right from the beginning.

No fluff. No jargon. Just the stuff that matters.

Download it free below.


What is inside:

Most founders spend the first six months of their business fixing things they could have set up correctly in the first six days. The Founder’s Checklist covers everything from registering your business name to building a brand that actually works, so you start strong and grow faster.

Inside, you will find:

Everything you need to know about setting up your business name and locking it down before someone else does. The brand and visual identity foundations that most founders skip and then pay to fix later. How to set up your finances from day one so tax time does not become a nightmare. The legal basics that protect you and your business before you take on your first client. And a simple marketing setup that gives you the best possible start on the right platforms.

It is the starting point every founder deserves, and it is completely free.

The free guide gives you the foundation.

The Launch Ready NZ Guide has every link, contact, and question answered about starting a business inside.


Step-by-step. Plain English. Written specifically for the NZ market.

Simple to follow, simple to implement.

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Launch Ready NZ: Complete Founder's Guide
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Hi, I’m Caitlin

Founder of Designer Studios.

I’ve worked with and branded 40+ small businesses across New Zealand and around the world, and I’ve seen firsthand what makes a founder struggle. The creation and beginning of a business is messy and can be confusing, especially when you have never created one before.

Small businesses don’t fail because of a bad idea.
They fail because they don’t start with the right foundations, proper setup, marketing that targets the correct audience and branding that makes potential customers feel confident to choose you!

And that’s where I come in. I have created a roadmap to take the guesswork out of the many aspects that a business needs to begin.

And well, if you need a Brand or a Website, now that is my speciality!

If you are unsure or have started and need some direction on next steps or how your brand or website is letting you down, book a 15 min call, and I can see how I can help. 

START YOUR BUSINESS THE RIGHT WAY

Building a business should feel exciting — not overwhelming.

But most people get stuck before they even begin…
Too many steps, too much information, and no clear direction on what actually matters.

That’s where I come in.

Get in Contact

Frequently Asked Questions

  • We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.

  • Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.

  • We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.

  • You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.

  • We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.

  • Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.

Have Questions?

Get in touch! You do not have to build a business alone. Having the right people in your corner can make all the difference!