When Lizy Casey first came to us, she had already built a strong reputation in her field. A registered nurse with over 15 years of hospital experience, Lizy brings warmth, professionalism, and expert care to every client she sees. But like many small businesses, her branding didn’t reflect the high level of service she was delivering.

Her clinic was operating under the name E Clear Ear Care — a name that felt confusing, hard to pronounce, and even harder to remember. The long domain name wasn’t helping either. Lizy knew it was time to reposition her business with a clearer brand and more strategic presence online.

Starting with Strategy – Naming That Sticks

At Designer Studios, we believe every strong brand starts with a great name. It's not just about sounding good — the name sets the tone for your visuals, your voice, and your long-term identity. So, our first step was leading Lizy through a full brand naming process.

After exploring multiple directions (and ruling out a long list of taken names), we landed on a name that was simple, outcome-focused, and impossible to forget:
Ears Clear.

It’s what clients want, it’s what the service delivers — and now, it’s what people will remember.

Designing a Brand That Feels Like Care

With the new name locked in, we created a visual identity that reflected Lizy’s approach: calm, clean, and deeply professional — without feeling clinical or cold.

The logo design is soft and open, paired with a clear, fresh colour palette inspired by clarity, safety, and trust. We used modern, gentle typography and thoughtful spacing to give the brand a polished, welcoming feel. It’s designed to put people at ease — even before they arrive for treatment.

We also helped define the brand tone: warm but never fluffy, informative without being overwhelming. The result is a visual and verbal identity that’s confident, caring, and clear.

Website Design for a Seamless Experience

For the website, our goal was clarity, both in design and user experience. We simplified her services, clarified the benefits of microsuction (the gold standard in earwax removal), and integrated the Cliniko booking system for easy online appointments.

With a mobile-friendly layout, clean structure, and SEO-optimised content, the site supports Lizy’s business not just as a digital brochure but as a growth tool. Every part of the experience, from homepage to booking, reflects Lizy’s real-world care: professional, trustworthy, and easy to access.

From DIY to Professional – A Rebrand That Reflects Real Expertise

This project is a perfect example of how strategic branding can elevate a small business. Lizy had the expertise, the experience, and a loyal client base — she just needed a brand to match. We were proud to lead her through the full rebrand, from strategy and naming to design and development.

Rebranding while the business is running can feel overwhelming — but with the right guidance (and a creative partner you can trust), it becomes an exciting step forward. Today, Ears Clear is positioned to grow with confidence.

More Than a Brand — A Mission Brought to Life

Ears Clear isn’t just about earwax removal. It’s about helping people hear better, feel better, and reconnect with the world around them. We’re honoured to have helped bring that mission into focus.